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Noppawit Chawarnwongwut
Break Before Bloom
Designer
Noppawit Chawarnwongwut
Project Media
Video Game
Creative Path
RISING BAY
Break Before Bloom invites people to see failure more positively. In today’s society, where social comparison and cyberbullying are increasing exponentially, this project aims to help individuals feel a sense of reward from failure, especially when it results from their own decisions. The goal is to boost self-esteem and promote a deeper understanding and adaptability when facing difficult consequences.
The intended audience is coming-of-age teenagers, represented as sunflowers searching for meaning in life. Young people between the ages of 11 and 23 should be prepared to face failure before inevitably encountering it in the future.
Ultimately, it’s okay to fail in society from sometimes, but what's more important is to never be afraid to try or to give up on yourself.
More of the project
Break Before Bloom
The process started when I became interested in making failure in reality feel more like failure in a video game. In games, failure is often fun and leads to an immediate restart, which is completely different from how we experience failure in real life.
I began by creating the story setting and characters in natural forms, as their appearance and expressions are easy to understand. Natural elements can also symbolize growth, transformation, and resilience. Additionally, because the project touches on social norms, using natural forms helps avoiding direct social conflict and leaves space for the audience to interpret the message on their own.
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