SQUEEZE: a story about a lime inside the

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SQUEEZE: a story about a lime inside the sealed bag

“SQUEEZE: a story about a lime inside the sealed bag” is an animated short film that explores themes of truth, ideology, and the reinforcing nature of content exposure through media algorithms. The film engages with these concepts through a fictional story about a grandfather whose core belief in cleaning revolves around lime.

The story follows this grandfather as he tries to rescue his missing grandchild, who vanished into an alternate reality after an argument over dishwashing methods. In this strange new world, he is led by mechanical hands that expose him to self-reinforcing beliefs centered on lime. The film tackles the dangers of echo chambers, gradually revealing a deeper ideological conflict between beliefs.

More of the project

SQUEEZE: a story about a lime inside the sealed bag

This project stems from a curiosity about fake news and conspiracy theories, branching into areas such as power structures, cognitive biases, and echo chambers.

The narrative journey of the outcome centers around the subject of lime, which, due to its association with cleaning products, is used to represent the absolute cleanliness for the main character. Meanwhile, the act of dishwashing represents a domestic power structure, framing the conflict between authority and dissent within the family.
To reflect the constructed reality filtered by the media, the animation employs the technique of 3D animation while portrayed through the look of stop-motion animation